About Us

Top Ten Mistakes for Businesses to Avoid
(and 8 of them relate to marketing***)
***The American Marketing Association currently defines
Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Decades of working with a variety of businesses and non-profits at every stage of their age/growth/success have provided the fodder for Sally Bates' top ten list of mistakes to avoid. They are relevant to those
1) just starting a business,
2) THINKING about starting a business,
3) businesses that have been around a LONG TIME...
They are relevant to SMALL, MEDIUM, and LARGE businesses...
My "unvarnished" list
1. Not consulting others to help you deal with WHAT YOU DON'T KNOW
2. Confusing an IDEA with a PLAN
3. Neglecting to NETWORK
4. UNDERCAPITALIZING your business
5. Lousy LOCATION
6. Screwy SCHEDULE (wrong hours of operation)
7. Failing to FOCUS
8. Demonstrating DISAPPOINTMENT
9. PORTLY PAYROLL (adding employees you can't afford)
10. BORING PRESENTATION
Some of these mistakes can be tough to recognize in your own shop.
Our company can suggest ways you can critique your own business practices.
If you are interested in a consultation, call 207.571.9653 or email us at sallyabates@sallyabatesandco.com.

About Us/Contact Us

Your organization may not need us every day or week

to facilitate your planning initiatives and critical meetings,

document and communicate your plans,

produce your special events,

create positive publicity and manage your media relationships,

develop effective vehicles for you to communicate with your customers and your employees,

create employee training programs tailored to meet your immediate and long-term business needs,

manage special projects,

craft parking inventory management plans,

produce markets and festivals,

write grants ....
but when you do, we can deliver services customized for your organization.

To discuss how you can benefit from our services, please call or email us:

Phone: 207.571.9653
contact@sallyabatesandco.com

1 Rybrook Drive
Biddeford, ME 04005

From our network of professionals with financial, development, management, planning, communications, facilitation, public relations, event production, research, and employee training successes to their credit,
we assemble the right "flotilla" of pros to attack and conquer each challenge.